Google Ad Words Still Promoting Unlicensed Locksmiths

This morning I had another person call me about being a victim of an unlicensed locksmith in Vancouver. He had searched for “Locksmith Vancouver” on Google. He contacted the top three locksmith companies on Google Ad Words and one of these companies visited his home and rekeyed his lock and charged him over $500.00 and he paid cash.

Note: Mr. Locksmith charges $95.00 to rekey 1-2 locks and our customers get 5 free keys.

He now has been calling the company he had contacted and they refuse to talk to him. He called me and asked me what he can do.

Lots of Unlicensed Locksmiths in the Vancouver Area and other Cities in North America. He could have visited the BC Government website.

“Verify Locksmith Security Business licence” at the following BC Government site:

http://www.pssg.gov.bc.ca/securityindustry/training/index.htm

He could also write a letter to Registrar, Security Services ( http://www.pssg.gov.bc.ca/securityindustry)

When you Google “Locksmith Vancouver” the top three listings on Google Ad Words are unlicensed locksmiths. It is difficult for legitimate locksmiths to pay the Google Ad Word rates to be listed on the top of Google Ad Words. At Mr. Locksmith all of our locksmith have had Criminal records checks, have BC Government issued locksmith employee licenses and Mr. Locksmith had paid the fees to have a BC Government issued company locksmith license and Mr. Locksmith has the required liability insurance required by the BC Government.

The business model for the unlicensed locksmiths on Google Ad Words is to target emergency lock outs, quote low and then charge hundreds of dollars for simple jobs. Also, the unlicensed locksmiths will drill the lock or door because they don’t have the skills or training to pick the lock. I was called out to a car lockout where the un licensed locksmith tired to drill a car door open.

In the Province of British Columbia Locksmiths and Locksmith companies are required by law to have a British Columbia Provincial Locksmith License and have a minimum of two (2) years locksmith training and supervision under a licensed locksmith. The BC Locksmith License requires a security check and clearance and includes a fingerprint check at the Royal Canadian Mounted Police (RCMP) or local Police Department. In British Columbia the Industry Training Authority (ITA) is responsible for apprentice locksmiths and certification as a qualified locksmith. The ITA verifies the locksmith has a minimum of two (2) years training under the supervision of BC Licensed and Qualified Locksmith,

However, the lack of a BC Locksmith License and criminal records check and security clearance has not deterred unlicensed locksmiths operating in Vancouver and the Lower Mainland,

Many of these unlicensed locksmith companies operating in Vancouver are based in Vancouver and the US. In the summer of 2010 the BC Government revoked a person in Vancouver who had a security guard license and was and was operating as an unliceded locksmith and he is still operating as an unlicensed locksmith in Vancouver. Also, this unlicensed locksmith and unlicensed locksmith company is advertising on Google Ad Words and is at the top of Google Ad Words.

I spoke with a representative from the Solicitor General office about the unlicensed locksmiths and this particular person and unlicensed company and he basically admitted they do not have the money or time to pursue unlicensed locksmiths and unlicensed locksmith companies operating openly in British Columbia. I will try to interview someone from their office for an “official response.”

I will report in a future Blog what the BC Government is doing about unlicensed locksmiths and Googles response to BC Unlicensed locksmiths advertising on Google Ad words.

In my opinion the only way to for people to people to get any satisfaction is to Fight the Unlicensed Locksmiths the only place they get business.

On Google Ad Words:

1- Google “Locksmith Vancouver” or “Locksmith” or “Locksmith Richmond” etc,
2- Click on the top three locksmiths at the top of the page.
3- Go to the unlicensed locksmith website and click on a few pages.

*** You just cost the unlicensed Mobile Locksmith $2-$5 each time you visit.

FIGHT BACK, THE UNLICENSED LOCKSMITHS USE GOOGLE AD WORDS TO ADVERTISE

FIGHT BACK, THE UNLICENSED LOCKSMITHS USE GOOGLE AD WORDS TO ADVERTISE

Fight the Unlicensed Locksmiths Google “Locksmith Vancouver” and click on Unlicensed Vancouver Mobile Locksmith. Go to the unlicensed locksmith website and click on a few pages.

You just cost the unlicensed Vancouver Mobile Locksmith $2-$5 each time you visit.

FIGHT BACK, THE UNLICENSED LOCKSMITHS USE GOOGLE AD WORDS TO ADVERTISE

Terry Whin-Yates BA Hons (Criminology) is a 3rd Generation Master Locksmith with over 25 Years Locksmithing experience. Terry has a locksmith license and his Locksmith companies all have their BC Security Business License (B4227). Go to http://www.mrlocksmith.com/ and subscribe to his newsletter now.